2012 Predection – The continued rise of niche social networks
December 13, 2011 by MARTECH SOCIAL 2011 has seen the major social networks expand their reach, with Facebook now achieving over 800m users, Twitter heading towards 100m and Google+ rapidly catching. So, with such a large proportion of online consumers on these channels, what possible value is there in niche social networks? Well, Niche social […]
Niche social networks find their place, but how will they add value?
20 January 2012 – 4:07pm| by Charley Caines Last month saw the launch for Luluvise, a niche social networking site created specifically for females. Described in the Sunday Times as “Sex and the City meets Facebook,” by its co-founders, Alexandra Chong and Alison Schwartz; the site aims to take the girly face-to-face gossip elements of […]
How Niche Social Media Sites Are Shaping Online Communication
Sure, everyone has heard of Facebook and Twitter, but what about Feed the Bull or Tweako? Yes, you can talk about sports on your old college roommate’s Facebook wall, but what about squaring off with strangers on a site like YardBarker? These types of niche social networking sites are what the social media industry has […]
Interest based niche Social Networks to follow
Facebook is expected to have One Billion accounts in 2012, whereas Twitter is estimated to be half that size. It’s not as if niche social networks like Pinterest and Instagram will replace these giants. They will actually benefit from Facebook and Twitter by integrating their services with them. Niche interest based networks aim to get […]
Social Investors Seek New Niche Networks Can the Next Big Thing be found on a small scale?
Investors, users and, more importantly, advertisers are on a constant hunt for The Next Big Thing. With LinkedIn trading publicly and Facebook’s IPO around the corner, it’s no surprise cool hunters are hungry for another big social play. “Investors are asking, ‘What are other networks of people?’” said Seth Sternberg, CEO and co-founder of Meebo. “LinkedIn […]