Forget Facebook: 6 great ‘niche’ social networks
The social sphere has more to offer than just Facebook and Twitter General social networks hoping to compete with the big boys and girls have their work cut out for them. There’s no argument that the darkest recesses of the Internet are littered with failed or forgotten efforts to dominate the online social lives of […]
Can Niche Social Networks Help You Reach Your Target Market?
Imagine walking into a networking event at a crowded bar where you don’t know anyone. You walk around the room, overhearing people talking about many different topics. Some of them sound kind of interesting, but the wide array of conversations is overwhelming and not particularly relevant. You have a couple of drinks and talk to […]
IS A NICHE SOCIAL NETWORK WORTH YOUR BRAND’S TIME?
When advising clients on the right marketing mix, I always recommend reserving at least 10% of their budget for experimental marketing. Digital initiatives, as a whole, used to be considered pretty experimental, but more often than not digital is now central to any marketing plan. The risky bet these days is setting up your […]
Instagram, Pinterest and other niche social networks see massive gains
Experian, the global information services company has released a study that shows that social networks other than Facebook and Twitter are seeing a healthy boost to their global market share. It’s probably not so surprising that the report shows Instagram and Pinterest as global leaders among the niche networks. The study looked at the growth of Pinterest […]
10 Tips to generate more social media traffic
Social media can be an incredible source of traffic. And best of all, it is traffic that you can count on, day after day. However, it also requires lots of constant hard work and usually it can take some time before you can actually see the results. One of the best things about social media is that you get […]