The Rise of Niche Networks

  The following is a preview of a webinar I’ll be hosting with my agency, Powerhouse Factories, called The Rise of Niche Networks. The free webinar is on August 15, 2012 from 11:00 am to 11:45 am (EST). You can register here. We love the headlines that let us know a social network just surpassed a […]

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Social Networks – Are niche communities the future of networks?

More often people are fed up with all that self-referential talk of individuals on social networks. Or, companies which do not understand the idea of an online conversation, including clients and not just broadcasting the old-fashioned marketing and sales way. Just today, I had some people in my Facebook stream and my Twitter updates telling […]

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Why using Niche Social Networks is Good for Business

By now, most people will agree that social marketing is a powerful form of advertising and a large majority of businesses have a social presence on the largest and most popular sites. These of course, include Facebook, Twitter, Pinterest and so on. However, what about those social media sites that you’ve not heard of? Niche social networks […]

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Why Niche Social Networks Are Worth Businesses’ Time

Facebook, Twitter, LinkedIn, Pinterest and Google+; in the realm of all things social, these networksare gods among men. So when it comes to social media marketing for business, it makes perfect sense that every business should have a presence on each of these platforms, right? Well, no, obviously. Every good marketer knows some businesses are […]

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Private social networks, a growing trend

Explosive growth of social networks over the last 5 years has changed the landscape of Internet usage; for a large percentage of 18-24 yr olds Facebook is the Internet and this presents huge problems for brands as they try to grapple with the ever shifting monster that is the Facebook revenue machine. The few have decided that […]

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